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My Services: Logo Design, Business Card Design, Letterhead and Envelope Design
Challenge: Gold Star Global (Omaha, Nebraska), a recruitment, staffing, and professional development firm, was in the process of re-designing their logo when they contacted me. They had a design that wasn’t quite right and needed a few hours of my time to tweak it up.
Solution: Gold Star Global’s original logo didn’t have the energy and simplicity the team desired. The old logo felt rigid and stuffy to them. That’s not at all how the company wanted to be portrayed, especially when many of their clients are in their 20s and 30s. The new logo design features curved lines on the star’s arms, and a crescent of a globe showing in the interior. The extreme curvature of the arms to recessed points conveys flexibility and energy, tempered by the horizontal company name.
Results: I never thought I’d see the day that a committee of twelve people anywhere in the world would whole-heartedly agree on the approval of a logo design. History was made that day, I tell ya. This project was completed in a matter of hours.
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