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My Services: Company / Brand Naming, Logo Design, Business Card Design, Letterhead Design, Website Design (but you already knew that, you smart cookie, you!)
Challenge: There she is, the mother ship - my beloved logo... all polished up, hovering with energy in the Void... just waiting to discover a design challenge and kick its ass all over the Universe... I poured over 40 hours of drawing, sketching, illustrating, scribbling, comparing, contrasting, combining, reducing, tweaking, obsessing, 3-D-perspectivizing, laughing, crying, raging, twitching, mousing and revising into my logo. There were at least a dozen times when I thought it was finished. But after leaving it alone for a few days and coming back to it, I challenged myself to really be sure. I was my own worst client — indecisive, demanding, a perfectionist. But it was worth the struggle.
I wanted my logo to represent strength, balance, boldness, energy, and be a unique yet recognizable symbol. I wanted to feel pride and inspiration every time I viewed it.
Solution: Check out the evolution here. These are selected from the 200 design iterations I have on file. In the top row, I started out with a potentially lucrative “ED” belt-buckle design in searching for a high-tech, futuristic way to represent the initials. The concept evolved to what seems to be a pair of funky sunglasses and in a bid for economy-of-space, to an eye-patch.
The second row starts off with a retreat to the safety of familiar shapes: an E peeking out from inside a planet. The E gets bolder, extending itself to be created from negative white space. Now we’re getting somewhere.
The energy and boldness grow in the third row as the logo has become somewhat of a spaceship, taking off from the 2-D plane and warping into hyperspace.
The logo returns from hyperspace with its dimensions skewed, but now with what appear to be three Power Pills from the Pac Man Dimension. Next the Power Pills morph into a stack of rectangular widgets that now create the stem of the D-shaped outer shell.
Results: I’m proud of my logo and believe it represents my design ideals and my personality. My logo is a great source of inspiration to me, my own beacon of hope through the ups and downs of being a freelance graphic designer.
The last few tweaks I made to my logo were the color change in the three rectangular elements and the gradient in the center piece. Those changes add energy and depth to the solid geometry of the logo.
And so my logo will stay with me. At least until I get married, at which point my future wife will no doubt say, “I love your logo. It’s perfect. Now change it.”
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The above designs are copyright © 2001 - 2006 Enhance Design. All rights reserved.
Just a reminder to anyone who isn’t fully aware of copyright law and who might be entertaining the idea of “borrowing” (that really means stealing) one of the above versions I didn’t use: While I’d be flattered, as the artist that created these designs, I still maintain ownership and copyrights to them. The legal and ethically proper course of action would be to make me a financial offer to purchase the rights to one of the designs. |
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