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While Search Engine Optimization and Internet Advertising is all the rage, there is still a valuable role for print brochures, advertisements and direct mail.
Printed pieces have real-world tactile features that can’t be duplicated on a computer - the scent of paper, the gloss of coating, metallic inks, shimmering paper, the weight in your hands of something real. Paper can be caressed - keyboards, well, none that I know of but I’m pretty sure Sony is working on it.
But back to the role of printed marketing. I take more joy in receiving a card or invitation sent through the mail. E-mail invites are nice, but it’s like a taste of frosting when I’d rather have the cake (and eat it, too).
I actually pay attention to printed ads because they have no irritating animations like seizure-inducing blinking banner ads. New ads don’t pop-up out of a magazine to interrupt my concentration. I don’t need to reconfigure the magazine or newspaper to prevent such things from happening.
Yes, I love technology, but not as much as print, you see. But I still love technology, always and forever. Always and forever.
Now, as far as your print needs (about time I got to that), I can communicate your message and vision in a creative and logical way. I have the experience to do a print job right including managing commercial printing of the project.
Click on the designs you see here to view a larger image and read about the project. (Be sure to visit my logo, business card, and website portfolios, too.) Then Contact Me and let’s talk about your next marketing or advertising project.
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