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Corporate Identity Goes Beyond Logo Design, Business Cards and Letterhead
You can see it in your company-branded products and services. You can feel it in employee spirit and morale. You’ll hear it in customer feedback. Is there value? Pride? Passionate loyalty? The best corporate logos and corporate identity systems are created with thoughtful research, passionate pursuit of the best idea and design.
The best corporate logos are simple, clean, memorable, work in a variety of situations and renderings. Aren’t the best corporate logos loved? Well, some are hated - Apple fans love Apple’s logo/hate Microsoft’s. By contrast, Microsoft top brass doesn’t love seeing Apple iPods lovingly caressed by 1/2 the staff in Redmond. The red Nebraska ‘N’ inspires trillions of Cornhuskers across the country.
Ask a professional graphic designer which logos he/she loves or hates and generally you’ll get the same answers. Speaking for myself, I love logos that are simple, creative, unique and intertwine a duality of symbolism in their meaning. I hate seeing logos that look like they’re unfinished, scream unprofessionalism (with cheezy, tacky effects), or use an industry cliché - like the ubiquitous orbiting swoosh found on hundreds of high-tech/dot-com corporate logos.
How to Get the Best Corporate Logo Identity Design
A general principle of any successful graphic design project is that the more information given, the more information researched, the more ideas and concepts sketched out, the more qualified professional talent applied, the better the result. More design time creates a clarity and purity of logo design and symbolic meaning. The execution of the finished logo displays more polish and professionalism.
But time and money aren’t in infinite supply to companies who are under pressure and strongly motivated to enhance their results. So I offer affordable pricing to fit each company’s design budget. Corporate identity sets (logo, business cards, letterhead, envelopes included) start between $1,000-$1,500. Turnaround time for designs can be as little as 2-4 weeks. If your budget allows you to freely allocate more time to thoughtfully design the perfect corporate logo and identity design, even better.
Click on each corporate identiy logo design to the right - you’ll see a broad array of projects. Each was unique and each logo design is customized to fit each company’s vision and message. If you like what you see so far, Contact Enhance Design and let’s get started on your new corporate logo and identity design. |
